TikTok—as you many young readers and followers of SuperChillin might already be knowing full well—is a video sharing site that was originally known as Musical.ly. It was then acquired by a Chinese media giant, and went through a bunch of iterations before exploding in popularity in 2017 and 2018. Read on to learn more about this incredible new social media app and how you can make some good money off of it.
What is TikTok?
TikTok is an iOS and Android social media video app for creating and sharing short lip-sync, comedy, and talent videos. The app was launched in 2017 by Chinese developer ByteDance, for markets outside of China. ByteDance, a Beijing-based company founded in 2012 by Zhang Yiming, had previously launched Douyin for the China market in September 2016. TikTok and Douyin are the same but run on different servers to comply with Chinese censorship restrictions. The application allows users to create short music and lip-sync videos of 3 to 15 seconds and short looping videos of 3 to 60 seconds. It is popular in Asia, the United States, and other parts of the world. TikTok is not available in China, and its servers are based in countries where the app is available.
In 2018, the application gained popularity and became the most downloaded app in the US in October 2018, the first Chinese app to do so As of 2018, it is available in over 150 markets and in 75 languages. In February 2019, TikTok, together with Douyin, hit one billion downloads globally, excluding Android installs in China.
TikTok's parent company, ByteDance, spent up to $1 billion to purchase musical.ly, a startup based in Shanghai with an office in Santa Monica, California, owning a popular social media platform targeting the US teenage market. Looking forward to leveraging the US digital platform's young user base, TikTok merged with musical.ly on 2 August 2018 to create a larger video community, with existing accounts and data consolidated into one app, keeping the title TikTok. Musical.ly was a social media video platform that allowed users to create short lip-sync and comedy videos. Its official release was on August 2014.
What are the core features of TikTok?
The TikTok mobile app allows users to create a short video of themselves which often feature music in the background, can be sped up, slowed down or edited with a filter. To create a music video with the app, users can choose background music from a wide variety of music genres, edit with a filter and record a 15-second video with speed adjustments before uploading it to share with others on TikTok or other social platforms. They can also film short lip-sync videos to popular songs.
The app's "react" feature allows users to film their reaction to a specific video, over which it is placed in a small window that is movable around the screen. Its "duet" feature allows users to film a video aside another video. The “duet” feature was another trademark of musical.ly
Users can also add videos, hashtags, filters, and sounds to their “saved” section. This section is visible only to the user on their profile allowing them to refer back to any video, hashtag, filter, or sound they've previously saved.
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How to make money on TikTok?
Step 1: You have to make a unique TikTok profile. Think of creating contents which people will welcome and like continuously. Your motto of making TikTok account should be increasing followers as many as possible.
Step 2: You have to pick those songs or concepts which are trending on the internet. You can do a little bit of surfing on some popular social media platforms to understand the mood of audience.
Step 3: You can link your YouTube and Instagram account with TikTok. It will help you to increase audience reach for your TikTok videos. To add your YouTube channel, you need to navigate yourself to the Profile tab on TikTok, tap Edit Profile and then tap Add YouTube option.
Step 4: You have to make sure that your video reaches to a large audience. If you can do this successfully, your views and engagement count will get increased pushing up your organic search traffic.
Step 5: Similar to Twitter or Instagram, add related hashtags you are posting to boost visibility of your content.
Step 6: Once you get a decent amount of followers on your profile, you can be approached by brands to showcase their product on your video. Usually brands offer money to influencers for their promotion.
Step 7: You can also ask celebrities or other influencers for your video. It will too help you to gain people’s attention on your content.
Hope you learned something useful and worthwhile about making some extra money on TikTok using your video creativity and skills. Be sure to keep checking SuperChillin for more in-depth content on boosting your economic status.
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