BritBox—as you Britain-based shows loving readers and subscribers of SuperChillin must already be knowing full well—is a digital video subscription service created by BBC and ITV plc, serving the United Kingdom, United States and Canada. It is focused on British television series and films, mainly featuring current and past series and films supplied from the main UK public service broadcasters (the BBC, ITV, Channel 4 and Channel 5). BritBox is said to feature the biggest collection of British box-sets available in one place, with more original programming set to be available from 2020. BritBox's focus on British content has led to the service being described as a 'Niche Streaming Service' in the U.S.
When was BritBox launched?
BritBox's launch in the United States was announced in December 2016, with it launching on 7 March 2017. It launched in Canada on 14 February 2018 and proposals for a UK launch were finalised on 27 February 2019, with the service launching in the United Kingdom on 7 November 2019. There are content restrictions between each platform, leading some content to be available on one platform and unavailable on another.
BritBox provides new episodes to British soaps and dramas such as EastEnders, Coronation Street and Emmerdale, within hours of their UK broadcast via BritBox’s ‘Now’ feature to North American users.
It reported a subscriber base of 250,000 within a year since launching in the US. It was last reported in 2019, to boast 650,000 subscribers from the North American platform.
What are some films and TV deals of BritBox?
In addition to containing the catalogues of BBC and ITV television, BritBox includes content from Channel 4 (including Film4), and ViacomCBS through the UK channels Channel 5 and Comedy Central.
Other potential networks to offer content or ownership of BritBox include: NBCUniversal (owned by Comcast and BT. Such collaboration would greatly increase BritBox's catalogue and financial resources when competing with other streaming platforms like Netflix, Disney+ and Prime Video. BT and NBCUniversal were reportedly in early talks with BritBox, but the progress of the talks has yet to be stated, with NBCUniversal launching their own streaming service, 'Peacock' in the US in 2020 and its parent Comcast owning Sky's UK streaming service Now TV, making collaboration with NBCUniversal unlikely. BT has since signed a partnership with BritBox in which the service will complement its own content.
What are the best shows on BritBox?
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Arran Tindall, Senior Vice President, Commercial & Content Distribution, Viacom International Media Networks said “Under Viacom’s ownership we have significantly increased Channel 5’s investment in original UK content and we’re delighted to bring our popular homegrown content to an even wider audience through BritBox, alongside a selection of Comedy Central’s much-loved UK programming.” following the announcement that Viacom content of Channel 5 and Comedy Central UK would be joining the service.
In the early days of BritBox, Channel 4 was reportedly in talks with BritBox for a long period, ITV chief executive Carolyn McCall confirmed to RadioTimes.com that talks are "continuing" with Channel 4 and said that they will "welcome Channel 4 to BritBox". On 6 November, the Guardian reported that Channel 4 is to join BritBox, with its content expected to be available on the service from early 2020.
However, Channel 4, a publisher-broadcaster, must commission UK content from independent production companies and currently works with around 300 companies across the UK every year. As such, Channel 4 potentially lacks the streaming rights to many of the shows it broadcasts. Many independent broadcasters waive these rights in order to strike more lucrative deals with larger SVODs while retaining control over their intellectual property. This would therefore potentially cause the UK platform to have differing content from the North American platform.
Hope you learnt a thing or two about the incredible content collection of TV shows and movies on BritBox. Be sure to keep checking SuperChillin for more incredibly informative articles on sites and services that matter to you—the readers and subscribers.
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